Brand Message: “ To revive the Bamboo craft in industry in Bhutan through inclusiveness-of the craft community”
Brand Promise: “ OFFERING QUALITY BAMBOO PRODUCTS YOU CAN TRUST"
PHASE ONE: RESEARCH AND EDUCATION
DEFINING THE ACTUAL GOAL
DEFINING THE TARGET MARKET
PHASE TWO: DEFINING THE NEW BRAND
WHAT’S IN A NAME?
PHASE FOUR: CONTINUATION OF THE BRAND
THE FUTURE OF BAMBOO BASED ENTERPRIS