BACCC was newly incepted with a mission to cultivate Buddhist values through conservation, imparting and study of both tangible and intangible aspects of the Buddhist heritage of Bhutan and the Himalayan region. The organization aspires for an actively engaged Himalayan community that has a sense of shared ownership of our heritage through the preservation and continuity of our living Himalayan Buddhist identity.
We developed the first of its kind brand development for Bhutan Art & Culture conservation. The concept was to build a brand that reflects unique cultural and artistic expression of Bhutanese society and evoke a sense of responsibility and belonging. A variety of concept models were developed to communicate the brand across the entire organization collateral.