Our Design Process

Phase I: Strategy & Research

Because great design starts by understanding your problems, we begin by asking questions. A lot of questions. We work to understand your self-image, goals, audience, project parameters and desired outcomes. We research your intended audiences, and study the competition. We define the design problems and discover strategies for solving those problems effectively and memorably. At this stage we will provide:

  • A design brief describing our understanding of the project’s goals and parameters;
  • A detailed schedule to guide the process.


Phase II: Creative Exploration & Design Development

Here is where we begin to introduce intuitive thinking into our problem-solving process. Through creative thinking exercises and collaborative discourse we develop ideas to visually express your core message. Every choice, from layout and color to type size and style is made with your communication goals in mind. The stand-out ideas are chosen for development into initial concepts, and are further refined. We then present the initial concepts to you and work with you to turn these concepts into comprehensive design directions. At this stage we will provide:

  • Three to four strategic design concepts for evaluation;
  • Refined design direction for the chosen design direction.


Phase III: Production Management & Implementation

All the planning in the world is wasted without proper execution. At this phase we sweat the details, ensuring that every element works to aid the communication goal of the project. Once the final design is ready to produce, we work with you to create and/or gather needed text and images. We proof and refine the design, check, double-check, proof again, and prepare the design for final production. Then we proof your project again, because we can’t be too careful. We work closely with all vendors to ensure that your finished product meets our (and your) standards of excellence. At this stage we provide:

  • Production proofs for proofing and refinement as needed;
  • Production management for the finished project;
  • The finished project


Phase IV: Outcome Evaluation

Our work isn’t done after the project delivers. We want to know how it’s working. We work with you to gather feedback, and evaluate not only how the process went, but also what the response has been from the target audiences